![]() ![]() For the first time in history, their children are burdened with lifestyle diseases that their parents never faced. ![]() In the court of public opinion, he’s part of a leading group of experts who are putting sugar on trial.īut Japan’s not waiting for the verdict. His flock of five million online followers grows daily. He’s evangelical, blaming sugar for a waiting room filled with obese kids with fatty livers. Robert Lustig thinks we’ve all been ‘frucked’ by industry. ![]() ![]() The critics have gotten smarter, bolder, and madder and science is catching up. Today, industry is deploying its old tactics and pulling out the old adage “we just eat too damn much.” This time consumers aren’t buying it. The sugar industry is once again under siege. As obesity, diabetes, and heart disease rates skyrocket, doctors are now treating the first generation of children suffering from fatty liver disease. For forty years, Big Sugar deflected all threats to its multi-billion dollar empire, while sweetening the world’s food supply. How did the food industry get us to stop asking the question: is sugar toxic? It all starts with a secret PR campaign dating back to the 1970s. Current Affairs, Human Interest, Society, History ![]()
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